brand positioning

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naming

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creative direction

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brand strategy

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brand messaging

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campaign strategy

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brand architecture

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experience consulting

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brand positioning — naming — creative direction — brand strategy — brand messaging — campaign strategy — brand architecture — experience consulting —

services & capabilities

Magic happens at the intersection of business and creative; where practicality meets possibility. I believe in a vertical approach to brand, understanding every aspect inside and out to concept, produce and execute robust and beloved brand identities. In my agency career, I’ve been a walking hat rack operating as the left and right brain link bringing together teams of the finest creatives, designers, editors, makers and vendors to build brands from the ground up, sometimes literally.

BRAND STRATEGY

– Brand Positioning
– Trend Research & Forecasting
– Brand Architecture
– Naming
– Audience Identification

CREATIVE DIRECTION

– Brand Messaging & Tone of Voice
– Copywriting (Ads, Video, Web, Campaign)
– Design Oversight & Management
– Experience Design Consulting
– Design Resourcing

MARKETING STRATEGY

– Campaign Strategy
– Marketing Plan Development
– Event & Activation Strategy
– Retail, DTC, On & Off-Prem Strategy
– Partnerships & Brand Collaborations

PRODUCT DEVELOPMENT

– Product Strategy
– Line Extension Strategy
– Packaging Design Resourcing
– Printing & Production Resourcing

WEB & E-COMMERCE

– Web Audit & Recommendations
– UX & Information Architecture Strategy
– Design & Development Resourcing
– E-commerce Strategy

PRODUCTION & PRINTING

– Experiential Signage & Activation Production
– Packaging, Can + Bottle & Collateral Production
– Commercial Video, Photo & Radio Production
– Apparel, Merchandise & OS+E Production

ways to
work togther

  • Need a full-fledged brainstorming session or just a brain to pick? An hourly rate is available for help with one-off meetings, copywriting assignments or for low-involvement projects requiring less than 15 hours per week.
    Let’s do it →

  • For meatier projects like Brand Positioning, Naming or Marketing Plans, I’ll submit a tailored proposal based on your needs with a fixed scope of work and deliverable line items including associated fees and a projected timeline to complete the work.
    Let’s do it →

  • For large integrated projects that require high involvement and high touch, I’ll calculate a monthly fee based on hourly commitments and project timeline in order to act as an extension of your team.
    Let’s do it →