brand positioning

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naming

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creative direction

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brand strategy

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brand messaging

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campaign strategy

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brand architecture

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experience consulting

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brand positioning — naming — creative direction — brand strategy — brand messaging — campaign strategy — brand architecture — experience consulting —

howdy

I’m Hannah (she/her), a fourth generation Austinite living and working in my hometown. I am a curious thinker and business-minded problem-solver with a soft spot for writing and a passion for design. I am a full-time freelance brand strategy & marketing consultant, but I’ve worked in almost every agency environment you can think of. No really, my first job was with a media agency startup that bought ad space on bald folks’ heads. Most recently, I spent 6 years leading Accounts & Strategy at a creative agency called Guerilla Suit, and have been restoring a 1971 Airstream in Marfa, Texas named Myrtle on the side.

peruse my résumé

  • 2019 - 2025

    As Strategy & Account Director, I led all communications, managed creative & project teams and directed award-winning strategy for clients including SXSW, Rambler Sparkling Water, Hat Creek Burger Company, Meanwhile Brewing Co., New Waterloo Hospitality, Austin Marriott Downtown, Academy Sports + Outdoors, Epic Western Cocktail Co. LALO Tequila, Pearl Beer, and Nine Banded Whiskey.

  • 2015 - 2019

    Led client communications, directed strategy and produced advertising campaigns for clients including Fifth & West, Maine Root Sodas, TLC Austin, Alen Air Purifiers, Lifeseasons, and Centennial Bank.

  • 2015

    Performed research & listening projects, produced digital strategies and onboarded social media technologies for clients including Hilton Garden Inn, John Deere, US Air Force, and Leinenkugel.

  • 2013 - 2015

    Created and managed digital marketing strategies, blog content and ghostwriting for clients including Facebook, Snapchat, Spredfast, and the American Red Cross.

  • 2013

    Created social content calendars and media strategies utilizing ad space on bald folks’ heads during high traffic events. See, not kidding. This was a legit internship and I learned a lot.