brand positioning

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naming

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creative direction

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brand strategy

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brand messaging

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campaign strategy

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brand architecture

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experience consulting

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brand positioning — naming — creative direction — brand strategy — brand messaging — campaign strategy — brand architecture — experience consulting —

big on brand

Using traditional marketing to reach today’s consumers is like screaming into the void. Branding is much more than a logo. Good design is table stakes. I help brands cut through the noise by creating meaning beyond function to attract and retain loyalists.

Specializing in new and established lifestyle brands across a variety of categories, I help to articulate exactly who you are, who you’re for and most importantly, how to make them care.

Whether your business is an idea sketched on the back of a napkin or a well-established brand ready for growth, I’ve worked on small and large brands across industries helping with positioning, product development, campaign strategy and a whole lot more.→

lifestyle has
no category

Whether you’re a bank or a brewery, any brand can become part of their customers’ identity with the right strategy. I specialize in forging that connection between product and people for lifestyle consumer brands across industries.→

  • From creating a new line of RTD cocktails from scratch to opening a new brewery to line extending to retail strategy to printing a can, I’ve been in the trenches. I know more about production, printing, regulatory and legal requirements than I care to.

  • From full-scale branding projects for hospitality clients as large as 300+ key hotels with multiple in-house F&B outlets to boutique BnBs, I’ve led projects from concept development to grand opening (and all five million steps in between) and I have my own hard hat to prove it. I also own and operate an Airbnb in Marfa, ask me about Myrtle!

  • From cozy neighborhood eateries to a chain of fast-casual burger joints with 20+ locations, I’ve helped with everything from concept & menus, design intents, location strategies, photography and more.

  • From retail consumer packaged goods to DTC brands to sports retail chains, I’ve been on the ground floor of capital raises and I’ve made floor displays. I’ve overseen and produced web initiatives as large as 400+ SKU hybrid e-comm sites or as small as a simple splash page.

  • From producing annual creative strategies to targeted audience acquisition initiatives to signage packages and merchandise programs, I’ve worked with media companies, international conferences and local food festivals.

HOW I HELP